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How to explain documentation to customer?

This article includes: understanding and explaining the J+ Track spreadsheet containing the tracking plan

Updated over 2 years ago

Context :

To implement a new tracking plan, or update it, it’s important to explain documentation to customer because :

  • This documentation is important to discuss with the clients around a common reference document

  • It allows to the marketing department to validate that everything is ok

  • This documentation explains the desired implementation to the developers

To do that, we need to divide the documentation into two parts and targets : marketing and technical


How to :

1) In the "index" tab, you can see the list of tabs in the spreadsheet and the target. Of course, you can review the whole documentation with all teams and focus more on the tabs targeted elsewhere.

2) Summary of events and variables tab :

  • You need to explain the role of this tabs to the marketing team

  • This tab allows to list all the events and variables to be implemented and their use case

3) Event implementation :

  • You need to explain the role of this tabs to the developer team

  • This tab allows to indicates to the developers how to implement events

4) Variable value :

  • You need to explain the role of this tabs to the marketing team

  • This tab allows to list the expected values for each variables

5) Event QA :

  • You need to explain the role of this tabs to the developer team

  • This tab allows to QA web/ios/android events and dataLayer implementation

6) GTM implementation :

  • You need to explain the role of this tabs to the marketing/developer team

  • This tab allows to indicates how to integrate Firebase & GTM on app and website

7) Focus on screen and pages :

  • You need to explain the role of this tabs to the Marketing team

  • This tab allows to indicates specifics values/events for specifics screens of pages

In case you need further assistance please reach out to the J+ Track team on slack channel #help-jplus-track

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